Winter doesn't have to mean retreating into a wardrobe of sensible black jackets.

Fuyu Static was created around the pleasure of dressing for colder weather while keeping colour, texture and personality firmly in the picture.

Think soft layers, playful prints, cosy fabrics and outerwear that feels just as at home on a winter festival adventure as it does on a weekend away.

We love the contrast between practical warmth and unexpected styling. A fabulous coat over simple layers, an interesting print peeking out beneath a jacket or a little faux fur against the winter landscape.

Cold weather changes how we dress. It doesn't have to change who we are.