Flashback time. When the Captain was little more than a Junior Seaman I would create a buzzy print like Lavender Trip or Party Monsters and put that print on a broad range of garments. It worked - both those prints are now legendary in the NZ festival scene - but as the Captain has grown I wanted to challenge myself as a designer and make collections that feel curated and wearable by everyone. I also wanted to break away from the perennial Hawaiian shirts, leggings and bucket

I spend a lot of time thinking about clothing, but lately I've been thinking just as much about planning. Over the years Captain Fantastic has evolved from a traditional retail business into a bespoke made to order clothing brand. This evolution reduces both over production and deadstock while enabling me to update and design my collections as the seasons roll by. This is really important to me as a founder and creative person. That's only half the story though. As a party pe